Engineer turned Visual Designer and UI/UX architect with rich experience in design spanning across a multitude of streams and the honor of working with people all around the world to turn their hazy ideas into actual digital solutions.

Recent Master Graduate with Entrepreneurial experience in Product Design for 5+ years, based in Melbourne, Australia. Available for remote-friendly work.

Where Design Thinks 💡 & Code Clicks 💻

A hybrid designer-engineer making digital feel human.

A Multi-disciplinary designer with 5+ years of experience. I strive to design products that not only solve problems but also evoke joy and enhance daily interactions.

Specialized in Product Design, UI/UX Design, Graphic & Digital Design

Hey there! I’m Ajay Karthik, a curious mind with a love for clean interfaces, smart systems, and design that just makes sense. I’m currently crafting UI designs and developing components as a UI/UX Designer & Engineer at Artisan Digital for Betr.com.au.

My journey took shape with a Master’s in Communication Design from RMIT University, where I explored how design can spark emotion, solve problems, and shape better experiences. In 2022, I joined updt.app in Melbourne, helping transform ideas into usable, user-loved products.

Before that, I co-founded Smazee, a design-first digital agency. We didn’t just build things — we made them beautiful, functional, and effective. From a 100K+ interaction campaign for a fast food brand to a user-friendly redesign of Digiedger (boosting revenue by $20K/month), every project was a playground for ideas and impact.

Whether it’s through hackathons, startup meetups, or deep dives into user behavior, I’ve always followed my curiosity. And that curiosity keeps driving me to create, question, and craft better digital experiences — one pixel at a time.

The story of how we got started on Webflow

Relume was started by two guys with the same mission.
Our story starts 8 years ago... Strap in.

January 2012

Co-founder Dan finishes the economics degree he promised his mum he’d complete, only to never use it and start his own clothing business (love you mum).

June 2016

Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.

See the article that got Adam’s attention

August 2017

After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018

Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

Read about the acquisition

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018

Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

Read about the Good Design Award

November 2019

After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2020

Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.

learn more about antler here

April 2020

🚀 relume launches

For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020

After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume